Event details

When an incident emerges, reports conflict, misinformation moves faster than the facts, and your team has only minutes to decide what's real and whether it impacts your people or operations. For security and risk professionals monitoring developments, the real pressure is making a confident call while the picture is still incomplete.

Tony Reeves, MAIAR and Erin Ade-Kunle, Customer Success Manager with samdesk will walk through real-world cases showing the decisions security teams face in the first minutes of an incident: when to escalate, wait for more information, or  stand down—and what that discipline looks like for analysts making faster, better-informed decisions under pressure. 

You’ll learn:

  • How forward-thinking teams determine whether early reports are credible while incidents are still unfolding

  • How to separate signal from noise before escalating internally

  • Where AI adds value, and where human verification still plays a critical role


All attendees will receive a CPD certificate.

Please note by registering you agree to be contacted by the organiser (Western Business Media Ltd) and the event sponsor.


If you have any issues registering contact us on marketing@westernbusiness.media or call on
01342 314 300 

Presenters

Brian Sims
Brian Sims

Editor

Western Business Media

Brian has served as the Editor of Security Matters since March 2020 having previously occupied the same role for two other titles (namely Security Management Today and Risk UK) at, respectively, UBM and Pro-Activ Publications. Joining the world of security journalism back in 2000 after a decade of writing for an engineering title (ie Building Services Journal, the official journal of the Chartered Institution of Building Services Engineers), Brian – who’s an Honours graduate of the University of Liverpool – has since won several industry awards, among them the British Security Industry Association’s Chairman’s Award for ‘Promoting The Security Industry’ and the Skills for Security Special Award for an ‘Outstanding Contribution to the Security Business Sector’. Further, he has twice been a nominated finalist for the prestigious George van Schalkwyk Award bestowed by The Security Institute, an organisation of which he is an Honorary Fellow.
Tony Reeves
Tony Reeves

Owner

MAIAR Ltd

Tony Reeves is the owner of MAIAR Ltd, a defence and commercial intelligence business he has led since 2023, and the founder of Level 7 Expertise, which he started in 2016 and has grown into a four-company group. MAIAR's work spans research, R&D and trial management, putting Tony at the point where intelligence, evidence and operational decision-making meet.

A chartered engineer and vocal advocate for the SMEs supplying UK defence, Tony is active in the East RDSC, the Defence Industry Joint Council, and the Defence Office for Small Business Growth. He has chaired and led major industry conferences.

Erin Ade-Kunle
Erin Ade-Kunle

Customer Success Lead

EMEA

Erin Ade-Kunle is samdesk's Customer Success Lead for EMEA. At samdesk, Erin helps clients across the public and private sectors get the most out of their product journey, from onboarding through renewal. Erin partners with customers across Europe, the US, and Asia to understand their goals and build the engagement that drives real, lasting value.

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